eCommerce

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The Omnichannel Journey: Why Your Company Needs an Omnichannel Strategy, Part 2

In last week’s post, we discussed the definition of omnichannel marketing and how it can help your company rise above your competitors. To reiterate, omnichannel marketing is focused on the customer, their journey and how your brand can use it to align with sales and make the customer experience unforgettable.  There are some challenges to [...]

The Omnichannel Journey: Why Your Company Needs an Omnichannel Strategy, Part 1

Omnichannel marketing is a term that has been bandied about for a few years now.  What does it mean, and how can your company make the shift?  Omnichannel marketing is more than just a nifty marketing buzzword--it actually refers to a shift in how consumers are buying and how companies must change their approach.  It [...]

CRM Trends to Watch in 2017

It isn’t news that this is the age of the consumer. Anyone who has been in business within the last 5 years knows that consumers are driving how companies do business, instead of the other way around. Companies that have not embraced this trend have failed dismally--witness the downfall of former retail giants like Sears [...]